Inconsistent Ads can cost you brand value

Check these 2 ads from the same company  (KOOVS.COM), may be designed by 2 different people and went live without a quality check.

1. the original ad on the company website.1V/S

2. the Youtube homepage banner ad.


Why such a quality difference and change of style between 1 and 2?

The message and typographic impact are lost, contrast and focus are completely diverted on “UNDER” instead of “799” (which was the original idea), why to invest in putting a banner ad on youtube homepage without a good designer’s review, isn’t it a waste of money and overall productivity?

Let me know your thoughts in the comments below 🙂




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